MINDFUL-MESS
2018 Melbourne International Comedy Festival
In 2019, I created a musical sketch comedy show about mental health & coping mechanisms with my good friend Laura. We wrote, directed & performed with a cast of ultra talented performers; Emily Joy, Aisling McGrogan and Taylor Griffiths - also known as Medicated Panic Dream Girls. In addition to writing, directing & creating music for the show, I also created a full suite of digital and printed assets and social campaigns to promote the show. It was a busy month.
{"items":["ef0e1b15-d339-45bb-b8eb-281fc6746da8","b0bd862b-7ebd-43d1-b839-a934d6f7d3d2","1edc436f-f9a8-4d58-a0fa-3260a5b39d54","41e090ad-e63a-4380-ae8b-61a8743735c6"],"styles":{"galleryType":"Strips","groupSize":1,"showArrows":true,"cubeImages":true,"cubeType":"fit","cubeRatio":1.3333333333333333,"isVertical":false,"collageAmount":0.8,"collageDensity":1,"groupTypes":"1","oneRow":true,"imageMargin":10,"galleryMargin":0,"floatingImages":0,"chooseBestGroup":true,"smartCrop":false,"hasThumbnails":false,"enableScroll":true,"isGrid":false,"isSlider":true,"isColumns":false,"isSlideshow":false,"cropOnlyFill":true,"fixedColumns":0,"enableInfiniteScroll":true,"isRTL":false,"minItemSize":120,"rotatingGroupTypes":"","rotatingCubeRatio":"","gallerySliderImageRatio":1.3333333333333333,"numberOfImagesPerRow":3,"numberOfImagesPerCol":1,"groupsPerStrip":0,"borderRadius":0,"boxShadow":0,"gridStyle":1,"mobilePanorama":false,"placeGroupsLtr":false,"viewMode":"preview","thumbnailSpacings":5,"galleryThumbnailsAlignment":"bottom","isMasonry":false,"isAutoSlideshow":false,"slideshowLoop":false,"autoSlideshowInterval":4,"useCustomButton":false,"bottomInfoHeight":0,"titlePlacement":"SHOW_ON_HOVER","galleryHorizontalAlign":"center","galleryTextAlign":"center","galleryVerticalAlign":"center","scrollSnap":true,"itemClick":"link","fullscreen":true,"allowSocial":true,"allowDownload":false,"allowTitle":true,"allowDescription":true,"loveButton":true,"loveCounter":true,"videoPlay":"hover","scrollAnimation":"NO_EFFECT","scrollDirection":1,"overlayAnimation":"NO_EFFECT","arrowsPosition":0,"arrowsSize":23,"watermarkOpacity":40,"watermarkSize":40,"useWatermark":true,"watermarkDock":{"top":"auto","left":"auto","right":0,"bottom":0,"transform":"translate3d(0,0,0)"},"loadMoreAmount":"all","defaultShowInfoExpand":1,"allowTitleExpand":true,"allowDescriptionExpand":true,"allowLinkExpand":true,"expandInfoPosition":0,"allowFullscreenExpand":true,"fullscreenLoop":false,"galleryAlignExpand":"left","addToCartBorderWidth":1,"addToCartButtonText":"","slideshowInfoSize":200,"playButtonForAutoSlideShow":false,"allowSlideshowCounter":false,"hoveringBehaviour":"APPEARS","thumbnailSize":120,"magicLayoutSeed":1,"imageHoverAnimation":"NO_EFFECT","calculateTextBoxHeightMode":"AUTOMATIC","calculateTextBoxWidthMode":"PERCENT","textBoxHeight":0,"textBoxWidth":200,"textBoxWidthPercent":50,"textImageSpace":10,"textBoxBorderRadius":0,"textBoxBorderWidth":0,"textsVerticalPadding":0,"textsHorizontalPadding":0,"titleDescriptionSpace":6,"customButtonText":"","customButtonBorderWidth":1,"customButtonBorderRadius":0,"loadMoreButtonText":"Load More","loadMoreButtonBorderWidth":1,"loadMoreButtonBorderRadius":0,"imageInfoType":"NO_BACKGROUND","itemBorderWidth":0,"itemBorderRadius":0,"itemEnableShadow":false,"itemShadowBlur":20,"itemShadowDirection":135,"itemShadowSize":10,"imageLoadingMode":"BLUR","expandAnimation":"NO_EFFECT","imageQuality":90,"usmToggle":false,"usm_a":0,"usm_r":0,"usm_t":0,"videoSound":false,"videoSpeed":1,"videoLoop":true,"gotStyleParams":true,"selectedLayout":"4|bottom|1|fit|false|1|true","showVideoPlayButton":true,"galleryImageRatio":2,"sharpParams":{"quality":100,"usm":{}},"imageLoadingWithColorMode":"PICKED_COLOR","imageRatioType":"FIXED","numberOfDisplayedItems":3,"itemBorderColor":"color-5","itemShadowOpacityAndColor":{"value":"rgba(0, 0, 0, 0.2)"},"textBoxBorderColor":"color-5","textBoxFillColor":"color-2","alwaysShowHover":false,"isStoreGallery":false,"previewHover":false,"galleryLayout":4,"isInAdi":true,"itemOpacity":{"themeName":"color_11","value":"rgba(255,255,255,0.6)"},"itemFont":{"style":{"bold":false,"italic":false,"underline":false},"family":"barlow-extralight","preset":"Body-L","editorKey":"font_7","size":20,"fontStyleParam":true,"displayName":"Paragraph 1","value":"font:normal normal normal 20px/1.67em barlow-extralight,barlow,sans-serif;"},"itemFontSlideshow":{"family":"avenir-lt-w01_85-heavy1475544","displayName":"Basic Heading","style":{"bold":false,"italic":false,"underline":false},"size":22,"preset":"Custom","editorKey":"font_5","fontStyleParam":true,"value":"font:normal normal normal 22px/27px avenir-lt-w01_85-heavy1475544,sans-serif;"},"itemDescriptionFontSlideshow":{"family":"avenir-lt-w01_35-light1475496","displayName":"Paragraph 2","style":{"bold":false,"italic":false,"underline":false},"size":15,"preset":"Custom","editorKey":"font_8","fontStyleParam":true,"value":"font:normal normal normal 15px/18px avenir-lt-w01_35-light1475496,sans-serif;"},"itemDescriptionFont":{"family":"raleway","style":{"bold":false,"italic":false,"underline":false},"size":15,"preset":"Body-S","editorKey":"font_9","fontStyleParam":true,"displayName":"Paragraph 3","value":"font:normal normal normal 15px/1.875em raleway,sans-serif;"},"itemFontColor":{"themeName":"color_15","value":"rgba(24,24,24,1)"},"itemFontColorSlideshow":{"themeName":"color_15","value":"rgba(24,24,24,1)"},"itemDescriptionFontColor":{"themeName":"color_15","value":"rgba(24,24,24,1)"},"itemDescriptionFontColorSlideshow":{"themeName":"color_15","value":"rgba(24,24,24,1)"},"loadMoreButtonFont":{"family":"barlow-extralight","displayName":"Paragraph 2","style":{"bold":false,"italic":false,"underline":false},"size":18,"preset":"Body-M","editorKey":"font_8","fontStyleParam":true,"value":"font:normal normal normal 18px/1.75em barlow-extralight,barlow,sans-serif;"},"loadMoreButtonFontColor":{"themeName":"color_15","value":"rgba(24,24,24,1)"},"loadMoreButtonColor":{"themeName":"color_11","value":"rgba(255,255,255,1)"},"loadMoreButtonBorderColor":{"themeName":"color_15","value":"rgba(24,24,24,1)"},"responsive":false,"isAccessible":false,"allowLeanGallery":false,"layoutsVersion":2,"selectedLayoutV2":4,"isSlideshowFont":false,"externalInfoHeight":0,"externalInfoWidth":0},"container":{"top":"","bottom":"","left":"","right":"","width":0,"height":600,"position":"","avoidGallerySelfMeasure":true,"galleryWidth":2580,"galleryHeight":610,"scrollBase":0}}
FACEBOOK AD CAMPAIGN
SPEND: $90 REACH: 6,419 LINK CLICKS: 152
THE WORKOUT
FOR ALLLLLLLL THE MENTAL HEALTH MEMES
'HOW DO YOU COPE?'
CROSS-CHANNEL ORGANIC SOCIAL CONTENT
{"items":["4338ec08-a51d-4ac6-a8e6-38c1a941474f","eff2990a-17ca-48dd-bfee-c7195875a862","37d7dea9-123b-401c-ae89-d13e0e55a80d","29c2252a-9e09-4885-b1b7-a663b8b46132","f5ce4c01-6ae5-4900-9209-023c0c490a9c","78c24fd5-0343-4465-b920-a60a2fe45e5d","312d1224-834c-4883-82e1-6324cc6b496c","26ac5840-f206-48af-99c3-162d339bd2a2","c5f09ff6-619f-4b39-babd-a84f88d148dc","88843962-7fb3-42d6-a7ce-533dae4a439d","c6e1bde4-dd8c-41ed-b5d3-f0a30f181cca","439e464b-208d-497b-aa51-2f64571d6db6","7d76375f-e55e-4ffe-ac05-c0c5290404c6","c9c5f086-db1a-4342-adb0-e33bde85ca52","a6e1551d-c547-4e4f-8e72-72e2685794c4","4c25254b-e305-4298-8d27-1cfb91431b6b","497a230c-ad17-4194-aa94-790c0f3b035d","7d62311d-3f31-435f-ae8c-c07d5eee56f6","c50a19d9-4f21-4440-84f8-4cb127dc439b","52f934a5-1689-4dbb-a8db-f4c80bb5a8be","18a75d66-8f26-49e4-86f5-cb2d523bcf22","3e171063-f168-49a0-9985-ab0f6a0f69b3","fe624d2a-48ba-4e03-8fa0-bd7cb2700c45","d5c9de14-d680-4662-ab46-2900606c213a"],"styles":{"galleryType":"Strips","groupSize":1,"showArrows":true,"cubeImages":true,"cubeType":"fit","cubeRatio":1.3333333333333333,"isVertical":false,"collageAmount":0.8,"collageDensity":1,"groupTypes":"1","oneRow":true,"imageMargin":10,"galleryMargin":0,"floatingImages":0,"chooseBestGroup":true,"smartCrop":false,"hasThumbnails":false,"enableScroll":true,"isGrid":false,"isSlider":true,"isColumns":false,"isSlideshow":false,"cropOnlyFill":true,"fixedColumns":0,"enableInfiniteScroll":true,"isRTL":false,"minItemSize":120,"rotatingGroupTypes":"","rotatingCubeRatio":"","gallerySliderImageRatio":1.3333333333333333,"numberOfImagesPerRow":3,"numberOfImagesPerCol":1,"groupsPerStrip":0,"borderRadius":0,"boxShadow":0,"gridStyle":1,"mobilePanorama":false,"placeGroupsLtr":false,"viewMode":"preview","thumbnailSpacings":5,"galleryThumbnailsAlignment":"bottom","isMasonry":false,"isAutoSlideshow":false,"slideshowLoop":false,"autoSlideshowInterval":4,"useCustomButton":false,"bottomInfoHeight":0,"titlePlacement":"SHOW_ON_HOVER","galleryHorizontalAlign":"center","galleryTextAlign":"center","galleryVerticalAlign":"center","scrollSnap":true,"itemClick":"expand","fullscreen":true,"allowSocial":false,"allowDownload":false,"allowTitle":false,"allowDescription":false,"loveButton":false,"loveCounter":true,"videoPlay":"hover","scrollAnimation":"NO_EFFECT","scrollDirection":1,"overlayAnimation":"NO_EFFECT","arrowsPosition":0,"arrowsSize":23,"watermarkOpacity":40,"watermarkSize":40,"useWatermark":true,"watermarkDock":{"top":"auto","left":"auto","right":0,"bottom":0,"transform":"translate3d(0,0,0)"},"loadMoreAmount":"all","defaultShowInfoExpand":1,"allowTitleExpand":true,"allowDescriptionExpand":true,"allowLinkExpand":true,"expandInfoPosition":0,"allowFullscreenExpand":true,"fullscreenLoop":false,"galleryAlignExpand":"left","addToCartBorderWidth":1,"addToCartButtonText":"","slideshowInfoSize":200,"playButtonForAutoSlideShow":false,"allowSlideshowCounter":false,"hoveringBehaviour":"APPEARS","thumbnailSize":120,"magicLayoutSeed":1,"imageHoverAnimation":"NO_EFFECT","calculateTextBoxHeightMode":"AUTOMATIC","calculateTextBoxWidthMode":"PERCENT","textBoxHeight":0,"textBoxWidth":200,"textBoxWidthPercent":50,"textImageSpace":10,"textBoxBorderRadius":0,"textBoxBorderWidth":0,"textsVerticalPadding":0,"textsHorizontalPadding":0,"titleDescriptionSpace":6,"customButtonText":"","customButtonBorderWidth":1,"customButtonBorderRadius":0,"loadMoreButtonText":"Load More","loadMoreButtonBorderWidth":1,"loadMoreButtonBorderRadius":0,"imageInfoType":"NO_BACKGROUND","itemBorderWidth":0,"itemBorderRadius":0,"itemEnableShadow":false,"itemShadowBlur":20,"itemShadowDirection":135,"itemShadowSize":10,"imageLoadingMode":"BLUR","expandAnimation":"NO_EFFECT","imageQuality":90,"usmToggle":false,"usm_a":0,"usm_r":0,"usm_t":0,"videoSound":false,"videoSpeed":1,"videoLoop":true,"gotStyleParams":true,"selectedLayout":"4|bottom|1|fit|false|1|true","showVideoPlayButton":true,"galleryImageRatio":2,"sharpParams":{"quality":100,"usm":{}},"imageLoadingWithColorMode":"PICKED_COLOR","imageRatioType":"FIXED","numberOfDisplayedItems":3,"itemBorderColor":"color-5","itemShadowOpacityAndColor":{"value":"rgba(0, 0, 0, 0.2)"},"textBoxBorderColor":"color-5","textBoxFillColor":"color-2","alwaysShowHover":false,"isStoreGallery":false,"previewHover":false,"galleryLayout":4,"isInAdi":true,"itemOpacity":{"themeName":"color_11","value":"rgba(255,255,255,0.6)"},"itemFont":{"style":{"bold":false,"italic":false,"underline":false},"family":"barlow-extralight","preset":"Body-L","editorKey":"font_7","size":20,"fontStyleParam":true,"displayName":"Paragraph 1","value":"font:normal normal normal 20px/1.67em barlow-extralight,barlow,sans-serif;"},"itemFontSlideshow":{"family":"avenir-lt-w01_85-heavy1475544","displayName":"Basic Heading","style":{"bold":false,"italic":false,"underline":false},"size":22,"preset":"Custom","editorKey":"font_5","fontStyleParam":true,"value":"font:normal normal normal 22px/27px avenir-lt-w01_85-heavy1475544,sans-serif;"},"itemDescriptionFontSlideshow":{"family":"avenir-lt-w01_35-light1475496","displayName":"Paragraph 2","style":{"bold":false,"italic":false,"underline":false},"size":15,"preset":"Custom","editorKey":"font_8","fontStyleParam":true,"value":"font:normal normal normal 15px/18px avenir-lt-w01_35-light1475496,sans-serif;"},"itemDescriptionFont":{"family":"raleway","style":{"bold":false,"italic":false,"underline":false},"size":15,"preset":"Body-S","editorKey":"font_9","fontStyleParam":true,"displayName":"Paragraph 3","value":"font:normal normal normal 15px/1.875em raleway,sans-serif;"},"itemFontColor":{"themeName":"color_15","value":"rgba(24,24,24,1)"},"itemFontColorSlideshow":{"themeName":"color_15","value":"rgba(24,24,24,1)"},"itemDescriptionFontColor":{"themeName":"color_15","value":"rgba(24,24,24,1)"},"itemDescriptionFontColorSlideshow":{"themeName":"color_15","value":"rgba(24,24,24,1)"},"loadMoreButtonFont":{"family":"barlow-extralight","displayName":"Paragraph 2","style":{"bold":false,"italic":false,"underline":false},"size":18,"preset":"Body-M","editorKey":"font_8","fontStyleParam":true,"value":"font:normal normal normal 18px/1.75em barlow-extralight,barlow,sans-serif;"},"loadMoreButtonFontColor":{"themeName":"color_15","value":"rgba(24,24,24,1)"},"loadMoreButtonColor":{"themeName":"color_11","value":"rgba(255,255,255,1)"},"loadMoreButtonBorderColor":{"themeName":"color_15","value":"rgba(24,24,24,1)"},"responsive":false,"isAccessible":false,"allowLeanGallery":false,"layoutsVersion":2,"selectedLayoutV2":4,"isSlideshowFont":false,"externalInfoHeight":0,"externalInfoWidth":0},"container":{"top":"","bottom":"","left":"","right":"","width":0,"height":600,"position":"","avoidGallerySelfMeasure":true,"galleryWidth":2580,"galleryHeight":610,"scrollBase":0}}
